ACKO
Asset-first insurance experience
Reframing the app's home around customers' assets and life needs instead of policy documents.
Working notes
From the project brief. Draft wording, to be rewritten with Mobin.
- Reframed the app/home experience around the customer’s assets and life needs rather than leading with policy documents.
- Connected relevant services such as FASTag, challan information and roadside assistance where appropriate.
- Made claims easy to find.
- Mobin supplied working metrics (leads, engagement, weekly actives, asset additions, conversion, return users, installs). They stay out of this page until definitions and permission to publish are confirmed.
Context and problem
To write with Mobin: what was broken or missing, for whom, and why it mattered then.
User and business needs
To write with Mobin: what users needed, what the business needed, and where those pulled against each other.
Role, collaborators and scope
To write with Mobin: what Mobin owned, who he worked with, and what was out of scope.
Constraints, evidence and insights
To write with Mobin: the constraints that shaped the work and the evidence behind key decisions.
Options and decisions
To write with Mobin: directions considered, the one chosen, and why the others were rejected.
The experience
To write with Mobin: the end-to-end flow and the interaction details that carry it.
Validation, iteration and trade-offs
To write with Mobin: how the design was tested, what changed, and what was traded away.
Outcomes
To write with Mobin: verified results, what each metric means and how it was measured.
Reflection
To write with Mobin: what Mobin learned, what he would change, and what remains unknown.